“In every life, at some moment, it is time to embrace and be open to a new adventure, a new opportunity, a new journey. Designing a lifestyle brand for Kohl’s was my ‘Yes’ moment, affording me the opportunity to bring all my experience and passion for fashion and style to clothing, accessories and home. ‘Yes’ for me means expanding my creative vision for more women. ‘Yes’ equals Kohl’s.” – Vera
Kohl’s Department Stores debuted its new brand expression, embracing the power of the single word “Yes,” a philosophy that has been part of the company’s DNA for decades. A 60-second commercial, featuring Vera, unveils the “Yes” campaign using striking visuals and artists’ renderings of the letters “Y,” “E,” and “S.” The spot tells the story of what “Yes” means at Kohl’s: “The things that matter most in this world are the things that inspire us. To the things that matter most to you, we at Kohl’s say ‘Yes.’”
Customers are invited to participate in the campaign by sharing their personal “Yes” moments using #FindYourYes which could be shared on Kohl’s social channels, including Facebook, Twitter, Pinterest, and Instagram. Also don’t forget to check out our entire Simply Vera Vera Wang Collection here.