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Behind the Dress: Jane

Jane; one shoulder soft mermaid gown with asymmetrical gathers and ruffled train.

This mermaid gown is at the core of our Fall 2012 Collection: here you can see just how flirty a blushing bride might become with the right gown. I love this dress, not just because it’s got a very smart, streamlined construction, but also because it’s so sexy!
The stretch crepe hugs the figure and accentuates the curves – you have as much “va-voom” in the front as you do in the back. And in motion, it’s just delightful. It’s a seductive siren song. With just that little bit of ruffled tulle in the train, it’s like a grace note, a little bit of bubbly, flirtatious energy in the final glimpse of this bombshell bride.

This bustier in this dress is a new design we’re introducing. It’s a lingerie bustier with a soft stretch construction, so that although you have boning and support in the corset, it’s mobile and it hugs the body, it’s flexible. So it sculpts, without being rigid. As you can see, those curves make quite a bold statement.

Meanwhile, the asymmetrical draping, which you see gathered across the curves of the body, and over one shoulder, gives the gown an iconic, classic glamour. The way the draping contrasts against the rest of the gown, it’s like bold strokes with a paintbrush. This is a gown that’s definitely red-carpet ready, and I love how much of a presence it has to it. This dress an absolute celebration of the feminine figure.

Jane: One shoulder soft mermaid gown with asymmetrical gathering and ruffled tulle train | PhotographerMichael Beauplet

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