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Simply Elegant, Simply Beautiful

Whether wearing couture, a wedding dress, or your favorite pair of jeans, a perfect base with a pop of color is a beautiful way to let your natural beauty shine through.“ – Vera Wang

Simply Vera Vera Wang represents more than a fashion philosophy; it symbolizes a complete lifestyle vision. Beautiful hues and glowing radiance inspire confidence and individuality, whether dressing for your wedding day, decorating your home, or creating an everyday makeup look. With the launch of Simply Vera Vera Wang Cosmetics, the focus is simple: a beautiful skin canvas embellished with color to allow a woman to express her personality.

Simply Vera Vera Wang Cosmetics features an edited collection of products inspired by Vera’s own personal makeup philosophy – including a smoothing lip primer, a revolutionary lash enhancing serum and a brightening skin primer. The collection offers a fresh and modern take on beauty – effortless and timeless with a blend of whimsy and refinement. The overall palate embraces natural shades, and draws inspiration from the full range of Simply Vera Vera Wang fabrics and textiles, while the sleek, modern packaging makes finding the perfect look easy.

The Simply Vera Vera Wang Cosmetics Collection consists of sixteen products available in 74 shades. From creating a beautiful base, to accessorizing with color, the Simply Vera Vera Wang Cosmetics Collection has it covered. Products include a versatile Soothing Balm, multi-tasking Illuminating Concealer, fourteen beautiful Transforming Shadow Duos available in twenty-eight complimentary shades, and a revolutionary Lash Enhancing Serum to naturally boost lash length and volume over time.

Get excited! The Simply Vera Vera Wang Cosmetics Collection will be available exclusively at Kohl’s Department Stores and Kohls.com beginning April 2012!

“For sheer allure and enhancement, makeup can inspire individuality, creativity and exploration. Like fashion, makeup is also transformational. I love it’s artistry to accentuate, enhance, or create a mood for any time of day or occasion.” – Vera Wang

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