Vera Wang

Vera Unveiled




Guest Editor: AOL’s Anne Chertoff

Anne Chertoff
Courtesy: Anne Chertoff

As Vera Wang celebrates the 20th Anniversary of her company this year, we asked some notable editors who cover all things weddings, for their take on what she has meant to fashionable brides everywhere.

Anne Chertoff, Editor-in-chief of AOL’s Aisle Dash, wore a Vera Wang strapless  gown for her wedding in 2003. Here, she tells us what her dress meant to her and what makes a Vera Wang gown so special.

I’m a firm believer that finding your wedding dress is like finding the man you’re going to marry. You just know when it’s the right one. When I saw a photo of an ivory and lavender ball gown in a 2000 issue of Modern Bride magazine I just knew that dress was going to be my wedding dress even though I wasn’t engaged at the time.

When you think of wedding dresses the first designer name that comes to mind is Vera Wang.  A Vera Wang wedding gown is the Rolls Royce of wedding gowns.It’s hard to imagine a time where brides didn’t wear fashion-forward wedding gowns that reflected their own personal style, but before Vera Wang debuted her wedding dress collection in 1990 brides were limited in the styles of wedding dresses they had to choose from. Wang’s minimalist designs were a breath of fresh air from the overly embellished gowns of the 1980s and her influence in the wedding dress industry continues to this day. As celebrity brides embraced Wang’s wedding dresses throughout the ‘90s and 21st century, brides around the globe were inspired by the designs and searched for their own Vera Wang gown or a gown inspired by her dresses.

Launching the David’s Bridal White by Vera Wang line in 2011 will finally bring Vera Wang’s style to women at every price point. Wearing a Vera Wang gown is no longer a fantasy; it can be every little girl’s reality.

For me, the wedding dress I fell in love with was discontinued and no longer available when I got engaged in late 2001, but by luck my mom and I happened upon a Saks Fifth Avenue sample sale one afternoon and my dream dress was hanging on the first rack we saw.

The great news wasn’t that the dress was 75 percent off but that even though it was several sizes too big, the seamstress assured us that we would be able to fit it to me without a problem. I remember never wanting to take it off after each fitting, to me a sure sign that I had indeed found my dream wedding dress.–Anne Chertoff

You can follow Anne’s Bridal Market coverage at AOL’s Aisle Dash.

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